We built Honey Haus to close the gap between strategy and execution.
OUR ORIGIN STORY
We don’t just create content—we run your brand’s marketing.
Honey Haus was built from experience across strategy, production, and execution—and seeing how disconnected those pieces often are.
We’ve worked on the strategy.
We’ve produced the content.
We’ve managed the day-to-day.
Now, we bring it all together—so our clients don’t have to.
BRIDGE THE GAP
Our experience across agencies, production, and in-house teams revealed a consistent disconnect between strategy and content. Big-picture direction is often set early, but it doesn’t always carry through to what’s actually created. By the time content is produced, it can feel disconnected from how it’s meant to be used. We built our approach to keep that alignment intact—so strategy doesn’t get lost, and every piece of content has a clear role in the bigger picture.
We operate as an extension of your team, fully embedded in your brand from the start. Our process begins with a deep discovery phase—so everything we create is grounded in clarity, strategy, and a true understanding of your business. From there, we take the lead—managing your content, social media, and overall presence with a strategic, organized approach. You’ll always understand the direction, but you won’t need to manage the process. We handle the details so you can stay focused on what you do best.
OUR MODEL
Think we’d make a good match?
THE CO-FOUNDERS
Co-Founder & Director of Strategy
Hailey is a marketing professional with over 8 years of experience in the field, working in positions at an agency, for small businesses, and currently, as a freelance entrepreneur.
Her skillset combines strategic marketing and production management along with an audience-forward approach to help brands and businesses meet their goals, engage their audiences, and ultimately, convert business. She has developed creative strategies and consulted on innovative integrated marketing campaigns for clients across multiple industries, including e-commerce brands, non-profits, hospitality and tourism, and B2B businesses.
Her strengths of project management, staying on the pulse with trends in the market, organization, and a detail-oriented mindset help drive success for her clients.
When she's not coming up with the next incredible creative marketing strategy for her clients, you can find Hailey working on her own creative passion projects, whether writing poetry or trying something new in the kitchen.
HAILEY
COVELL
Co-Founder & Creative Director
Maddie is a producer with over 7 years of experience in social media, integrated marketing, and commercial + social production.
She leads projects from concept through completion, overseeing everything from creative direction and initial ideation to pre-production planning, on-set production, and post-production. With a focus on structure and efficiency, she manages timelines, budgets, and logistics to keep projects running smoothly while maintaining a high standard of execution. Her work ensures that every piece of content is not only aligned with a broader marketing strategy, but thoughtfully crafted to look elevated, polished, and on-brand.
With a strong foundation in both production and marketing, Maddie brings a structured, detail-oriented approach to building content that supports brand growth across platforms.
Outside of work, Maddie is a mom and content creator, using her platform as a creative outlet and a way to stay connected to trends and the social media landscape.
MADDIE
COWAN
client results
Our social media marketing firm has worked in a strategic partnership management capacity with both Hailey Covell and Maddie Hilliard for two years. After a few short weeks of initial assigning them to client projects, I was confident in their efficiency of communication, project management style and ability to gain client trust and build relationships. Their level of professionalism and ability to anticipate client needs ahead of time can be hard to come by with creatives.
-Beth Eiser, Co-founder of Spruce Strategies
